Executive Director, Cardiff 101 Main Street

Roberta is new to the Cardiff 101 Main Street Association but has deep ties with the organization and the community. For two years Roberta worked for the County of San Diego’s Third District Supervisor as the environmental policy advisor, community representative for Encinitas and grants administrator. Her past experience includes communications coordinator for the Solana Center for Environmental Innovation and a lengthy career in action sports, first as a professional snowboarder and later as a manager for athletes and event and video production where she honed in her skills in management support, marketing, branding, communications and business management, graphic design, writing, photography & social media administration. Roberta seeks to use her past experience and connections to build upon the great work Cardiff 101 has done to sustain social wellness, economic development and environmental programs.  To continue to bring the community together with events that define Cardiff and contribute greatly to the community’s unique identity. A passionate environmentalist, surfer, snowboarder, yogi, cyclist, gardener and a firm believer in healthy lifestyles in her free time she can be found with her husband enjoying the outdoors.

Assistant Director, Cardiff 101 Main Street

Natalie became Assistant Director of Cardiff 101 Main Street in September 2015 after spending most of her career in the sports marketing and event hospitality industry. Having spent the past 5 years in San Francisco at a global experiential marketing agency, Natalie joins C101 with experience planning and executing events, client management and marketing. Natalie graduated from the University of San Diego with a Bachelors in Business Administration and Marketing emphasis, and is excited to be back in sunny San Diego. Having grown up on the island of Maui, she has a deep appreciation for community, history, and culture, which she believes establishes the true essence of a place. She seeks to enhance C101’s events and educational programming, while sustaining the natural beauty and history of Cardiff-by-the-sea.


Encinitas California Coast Credit Union

Christy has over 15 years of experience in the areas of Credit Unions and Commercial Banking. She is a native to San Diego, and has spent the majority of her banking career in the North County. She enjoys spending quality time with her husband and two year old son, Conrad.
Serving C101 Board since 2015.

Canvas Ventures

Joshua Lichtman is a Co-Managing Partner of Canvas Ventures, a real estate development company focusing on urban infill development and hospitality-related ventures. Prior to Canvas Ventures, Joshua worked at Stone Brewing Co. on their real estate development and special projects. While at Stone, Joshua assisted with the development of tasting rooms, restaurants and distribution/packaging facilities and also helped with obtaining ABC licenses for these facilities. Prior to Stone, Joshua worked with entrepreneurs, building owners and architects as an Owner’s Representative/LEED Accredited Professional developing LEED certified projects in Washington, DC and Southern California. With over 10 years of real estate development, entitlement/land use policy, project management, and green building experience, he holds a Master of Real Estate Development degree from the University of Southern California. Joshua is a member of the USGBC, ULI and a board member and Treasurer of the Cardiff 101 Main Street Association.
Serving C101 Board since 2013

The Law Offices of Farnaes & Lucio, APC

Malte is a shareholder of Farnaes & Lucio, a law firm located in the heart of Cardiff. Malte represents both plaintiffs and defendants in civil litigation matters, including class actions, employment matters and business disputes, as well as in various business transactions. When he is not working, Malte enjoys kayak fishing, surfing and camping with his wife and children.
Serving C101 Board since 2012.

Realty Income Corporation

Bill Andersen grew up in Encinitas and has been a resident of Cardiff for over 4 years. Bill is Senior Legal Counsel at Realty Income Corporation, a publicly traded REIT, where he advises the company on all aspects of real estate transactions. Prior to joining Realty Income Corporation, Bill was an attorney for Troutman Sanders, LLP, where he advised clients on a variety of transactional and litigation matters. Bill graduated from College of the Holy Cross with a Bachelor’s degree in History, and received a Juris Doctor degree from the University of California Hastings College of the Law. In his spare time, Bill enjoys surfing, barbequing and walking around Cardiff with his wife, daughter and golden retriever, Clyde.



Currently serving as Cardiff 101 Board President, Susan is a long time resident of Cardiff and an active volunteer within the community. She is an art consultant representing Matthew Antichevich, the creator of the “Cardiff Kook.” Susan is also on the Board of the Friends of the Cardiff-by-the-Sea Library.
Serving C101 Board from 2005-2008 and returned in 2012.

RPM Mortgage

Brenda has been a Cardiff resident for more than 25 years. With an excellent reputation as a real estate finance professional since 1990, she currently works for RPM Mortgage specializing in the residential market. Brenda has carved out time to volunteer and help her community become the best it can be. Past President of the Cardiff 101 Main Street 2010-2014, she now serves as Vice President and chairs the Economic Development Committee and represents C-101 on the Economic Development committee for the City of Encinitas. She enjoys spending time with her husband and her daughter who lives in Maui,traveling, playing tennis and enjoying Cardiff’s beautiful beaches.
Serving C101 Board since 2006.


Morgan has lived in Cardiff-by-the-Sea for over 35 years. He has served as Cardiff 101’s Vice President, on the Organization Committee, Design Committee and co- liaison of the Cardiff Botanical Society/Carpentier Parkway. He has also assisted with the Arts Alive Program and chairs the Cardiff 101 Facade Grant Committee. Morgan is also a founding member of Leucadia 101 Main Street and founding President. Morgan owns and operates The Corner Frame Shop & Leucadia Art Gallery in the Leucadia community of Encinitas.
Serving C101 Board since 2007.

Brett Farrow Architect, Inc.

Brett is a licensed California architect based in Cardiff-by-the-Sea. As a builder, developer and architect his projects focus primarily on in-fill redevelopment in walkable areas. He has been involved in multiple design review groups and currently is a design instructor and co-director of the Master’s of Real Estate Development Program for Architects at Woodbury University.
Serving C101 Board since 2012.

Principle Designer of CaLa Design Group

Owner and Principle Designer of CaLa Design Group, as well as the mother of two amazing boys. After growing up in southern California I moved to the east coast to get my Bachelors in Textile Science and Design at the University of Rhode Island. I have always had a passion for design of any kind. I then decided to get my graduate degree in Interior Design at Parsons School of Design in New York City. After completing my degree I worked for four years at Wilson Associates, a worldwide hospitality firm in Ney York, where I worked on various projects such as the Fontainebleau in Miami Beach and the Ritz Carlton, Dubai. I missed my family and the warm weather and decided to move back to San Diego in 2009. I then worked as a design consultant for various design firms throughout San Diego while getting married and having two children, until two years ago when I decided to start my own business. My business partner and I opened Cala Design Group in October of last year and it has really taken off. We have been doing commercial as well as residential design all throughout San Diego. In the Encinitas/Cardiff area we recently completed three houses right by the park in Cardiff on Carretta Way, and are also working on the Crack Shack Encinitas, to open in January. At Cala Design Group we always aim to use local tradesman and collaborate with our clients as well as involve the community as much as possible on our projects.

Manager of Betty Designs

Elise is a fifth generation Southern Californian raised on the beaches of North County San Diego. With a degree in Environmental Science from UCSB and 10 years of experience in marketing and events, Elise is stoked to bring her expertise to the Cardiff 101 Board. She is a plant-powered advocate of wellness, who is passionate about surfing, sustainability, triathlon and yoga. As the Brand Experience Manager for Betty Designs, a local Cardiff business, Elise champions an active lifestyle, and strives to build a stronger community.

Caridff Resident

I have lived in Cardiff by the Sea for over 45 years, raised my children here, where they attended local Cardiff schools. I worked in Encinitas for most of my adult life as an insurance agent; I have been licensed for over 30 years. Two years ago I retired from insurance, and have been spending my time helping my husband with our company, John Stevenson Plumbing, Heating and Air Conditioning, which we have owned and operated for 27 years. I enjoy traveling and spending time with our adult children, and 7 grandchildren. I am currently past president of a nonprofit association, and was on that board for over 4 years, I believe with my experience on a nonprofit board, and a long time Cardiff resident I can bring my insight to help Cardiff continue to be the best little town to live in.

Caridff Resident, VP Plaza Home Realty

I was born and raised in San Diego. Moving with my Wife Sue to Cardiff in 1997. We have raised our two daughters in Cardiff, attending the local schools through 6th grade. We own residential and commercial property in Cardiff and have a deep appreciation for all that Cardiff offers. After graduating from University of Southern California in 1992 I began a career in real estate finance. I founded Plaza Home Mortgage,Inc in 2000 and currently serve as its Executive VP. I enjoy traveling, surfing and golfing.

Associate Dean, Student Services San Elijo Campus

Cynthia has considerable experience in higher education administration, fundraising and business management. She holds a master’s degree in International Relations with a concentration in Peace and Conflict Studies, a bachelor’s degree in Interdisciplinary Studies, attended Pepperdine University’s Organizational Leadership Program and Indiana University School of Philanthropy. Currently, Ms. Rice Carroll is the Associate Dean of Students for MiraCosta College’ San Elijo campus. Earlier in her career, she served as coordinator of Student Activities at the University of California, San Diego, department head of MiraCosta College’s Institute for International Perspectives, director of Educational Programs at the Carter Presidential Center in Atlanta, Georgia, while there she was responsible for 135 interns, monitored elections in Africa and South America and generated donations averaging $400K annually. She left the Carter Center to help build a successful family owned real estate asset management firm in Atlanta, Georgia that landed a multi-year government contact before returning to North San Diego County in 2011. She has served in various capacities in professional organizations, such as Hands on Atlanta’s Citizens Academy Board of Directors and NASFA: International Affairs as Regional Conference Chair. Her involvement in her community while living in Oceanside, California between 1990 and 1999 earned her a seat as a board of directors’ member for the Oceanside Sister Cities foundation from 1992 through 1998 and also recognition as North San Diego County’s NAACP Woman of the Year.


Former City of Encinitas Mayor

Teresa Barth has been an active member of the Cardiff community for over twenty years. She served on the Encinitas City Council from 2006 – 2014 and served as Mayor in 2013.