Cardiff 101 Committees

 

Organization Committee

The Organization committee prepares annual fundraising initiatives, promotes membership involvement and establishes consensus and cooperation by building partnerships with Cardiff-by-the-Sea residences and commercial district stakeholders to provide effective, ongoing management and advocacy for the city.
 

Responsibilities of the Organization Committee

  • Public relations
  • Volunteer development
  • Membership
  • Fund raising when needed (planning and assistance in implementation).
     

Typical activities/projects

  • Training and education on topics pertinent to the committee
  • Main Street organizational brochure
  • Public meetings
  • Volunteer orientations and trainings
  • Fund-raising plan (membership and annual fundraising event) and development of fund­raising materials
     

Committee

  • Chair: Christina Mortlock
  • Co-Chair: Susan Hays
  • Members: Connie Stevenson
     

Current Projects

  • Website redevelopment
     

How to get involved

Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Organization Committee. 

Are you interested in joining the Organization committee? Click here to learn more and apply today!


Promotion Committee

The Promotion committee develops advertising, retail promotions, special events, and marketing campaigns that create a positive image that will rekindle Cardiff’s community pride while improving consumer and investor confidence in the Cardiff commercial district. The communications express the commercial district's unique characteristics, business  establishments, and activities to shoppers, investors, potential business and property owners, and visitors to stimulate activity.


Responsibilities of the Promotion Committee

  • Image development
  • Retail promotions
  • Special events
  • Marketing strategy.


Typical activities/projects

  • Committee work plan
  • Promotion calendar
  • Business directory
  • Image-building campaign
  • Holiday lighting/decorations and promotions
  • Strategic retail events
  • Retail tie-in to an existing special event


Committee

  • Chair: Teresa Barth
  • Co-Chair: Lindsey Combs
  • Members:  Susan Hays, Lauren Valleta, Bill Combs, Lisa Garber, Miranda Hyldahl

Current Projects

How to get involved

Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Promotion Committee. 

Are you interested in joining the Promotions committee? Click here to learn more and apply today!


Economic Development Committee

The Economic Development Committee’s goal is to build a commercial district that responds to the needs of today’s consumers by strengthening Cardiff’s existing community's economic assets and diversifying its economic base through retaining and expanding successful businesses.  It’s objectives are to provide a balanced commercial mix, sharpening the competitiveness, expand merchandising skills of business owners, attracting new businesses that the market can support, and converting unused or underused commercial space into economically productive property. 

 

Responsibilities  of the  Economic  Development Committee

  • Data collection and market research
  • Assistance and incentives for business and property development
  • Business retention and recruitment
  • Identifying market position
  • Property development. 


Typical activities/projects

  • Committee work plan;
  • Data collection (market studies, existing plans, demographic information)
  • Building and business survey (in conjunction with design committee);
  • Commercial district base map;
  • Business owner and customer surveys
  • Financial incentives for business and property development
  • Monitoring of Main Street's economic progress (rehabs, private investment, new jobs, new businesses).


Committee 

  • Chair: Bill Combs
  • Co-Chair: Steve Bruce
  • Members: James Cutri, Brenda Dizon, Matt Cordaro, Barrett Geenen, Edward McCarthy


Current Projects


How to get involved

Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Economic Development Committee. 

Are you interested in joining the Economic Development committee? Click here to learn more and apply today!


Design Committee

The Design committee’s goal is to enhance the visual and physical appearance of the Coast 101 Cardiff corridor, its commercial district and create a safe, inviting environment for shoppers, workers, and visitors. Are you a local developer, contractor or business owner in Cardiff-by-the-Sea? Are you working on a renovation, facade improvement or new building development in Cardiff-by-the-Sea? Our Design Committee is here to help and are available to review your project and give feedback and input to help your project fit within the community character.

The objectives of the Design committee will include activities as instilling good maintenance practices in the commercial district, rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.


Responsibilities of the Design Committee

  • Design education and technical assistance
  • Building and sign improvements:
  • Design review; Public spaces; and Zoning and planning.


Typical activities/projects

  • Training and education on topics pertinent to the committee;
  • Committee work plan;
  • Building inventory (in conjunction with economic restructuring committee)
  • On-site merchant/property owner visits to educate and encourage design improvements;
  • Workshops (storefront rehab/visual merchandising/rehab tax credits)
  • Improvement incentives (grants/loans/and professional design assistance)
  • Public improvements (Clean-up day, planting flowers-producing small, but meaningful visual changes)
  • Codes/ordinances review


Committee 

  • Chair: Roberta Walker
  • Members: Rob Clark, Steven Dalton, Morgan Mallory, Scott Mass & Kathy Houser


Current Projects

  • San Elijo Lagoon Retaining Wall
  • Harbaugh Parkway, formally known as Carpentier Parkway
  • Birmingham Streetscape Project
  • Cardiff-by-the-Sea Branding Style Guide
  • Verdi Pedestrian Under-Crossing


Other Projects


How to get involved

Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Design Committee. 

Are you interested in joining the Design committee? Click here to learn more and apply today!