Cardiff Dog Days of Summer: Partnership Proposal

Dogs + Love + Fun

WHAT

The 13th Annual Cardiff Dog Days of Summer is presented by Cardiff 101 Main Street and the City of Encinitas. This free event features over 100 dog-related vendors, rescue groups, pet adoption agencies, and a carefully curated “Maker’s Market Row”.  Activities include dog contests, live music, kids activities, beer & wine garden, food trucks, and more. The event’s special features are the “Rescue Row” presented by Rancho Coastal Humane Society and the Pet Health Expo presented by the City of Encinitas. Last year’s event drew over 5,000 attendees throughout the day.  This 2018, we expect an estimated 8,000 to attend.

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“The City of Encinitas was very happy to have partnered with Cardiff 101 Main Street on such as wonderful community event.” - Jennifer Campbell, Director of Parks, Recreation and Culture

WHERE

Encinitas Community Park 425 Santa Fe Drive, Cardiff-by-the-Sea, CA 92007

WHEN

Sunday, August 12th, 2018 11am – 6pm

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Why Partner

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Get Exposed:

  • Join a group of passionate, animal loving individuals focused on expanding care, love and finding homes for animals in need.

  • Network with over 115 businesses.

  • Get noticed in the media, amongst 8,000 participants, 50 volunteers and 150 vendors

  • Be recognized in the City of Encinitas and Cardiff-by-the-Sea

  • Be promoted in A Pets Life Magazine, Yelp, City of Encinitas and through local media channels

  • Expand your touch. With a 143% increase in 2017 in participation in the dog contests, we assume an increase for 2018 along with expanding the contest to accommodate the interest.  

  • Show support by giving to a charity.  A portion of event proceeds are donated to Rancho Coastal Humane Society whose focus is rescue, shelter, adoptions and promoting humane ideals through education and community outreach.

  • All in all, you’ll have a doggone good time!

"While we celebrate the Cardiff Dog Days of Summer one day each year, every day is a great day to be a dog in Cardiff. Dogs are part of the family. We take them with us everywhere. They go with us in the car, at the park, or for a hike by the beach. In Cardiff, every day is a dog day." - Jim Silveira, President, Rancho Coastal Humane Society.
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Participate in the Fun for Everyone:

  • Check out fun kids games and activities at The City of Encinitas booth.

  • Play your luck in drawings to win super swag gear from Nixon, Etnies, GoldCoast Skateboards, Mizu, local businesses and more.

  • Enjoy music on the main stage by local artists.

  • Indulge in savory food and drink from local food trucks Bump Coffee, Fro-yo-by-the-SeaBread & Cheese CateringEat Your Heart Out, Napizza and more.

  • Try refreshing blends and brews served at the Beer & Wine Garden Oasis provided by The Lost Abbey and Skater Girl Wines By Coomber Family Wines.

  • Be a lifesaver, adopt a dog! This is the hot spot to adopt. In 2017 a record 21 dogs were adopted on site with an expected increase to happen in 2018

  • Enlist in Kamp Kanine’s challenging and fun agility course for pets and their companions.

  • Compete in one of the 7 Dog Contests.

 

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Marketing and Promotions Expertise:

  • Cardiff 101 works with local media and develops marketing strategies that elevates Dog Days of Summer and broaden the viewing audience.

  • A Pet’s Life Magazine advertising initiatives includes full page ad in the Summer issue, inclusion in print and web calendar, 1 e-mail blast to 18,000+ digital subscribers and a web banner on A Pet’s Life Magazine website.

  • Yelp reach provides a weekly Sponsor Spot for the Dog Days Of Summer that reaches an estimated 335,000+ subscribers and 1 Instagram post for DDOS reaching an estimated 10,000 followers.

  • Cardiff 101 generates a timed rollout for print, online PR and social media initiatives to generate awareness and participation.

  • Cardiff 101 social media reach of 9,000 + followers with a 75% engagement record ensures a powerful touch.

  • Dog Days media exposure for the 2017 event in both print, online and TV tripled versus previous years.

  • Cardiff 101 develops exclusive photo materials to gain exposure and notoriety with media and end consumers.


Our Experience and Who We Are

 

Cardiff 101 Main Street

  • Non­profit community based organization.

  • Partners with the Cardiff-by-the-Sea community, the City of Encinitas and the County of San Diego to preserve and revitalize Cardiff-by-the-Sea.

  • Offers a wide variety of events annually that create a unique atmosphere for cardiff residents and visitors to explore the community and stimulate Cardiff’s economy.

City of Encinitas Parks, Recreation and Culture Department:

  • The City provides incredible places for quality recreation programs, classes, camps and sports leagues for people of all ages, interests and abilities, including pets!

  • At Cardiff Dog Days of Summer, the City will facilitate pet services on-site, including micro chipping, pet licensing, vaccinations and health screenings performed by the San Diego Humane Society.  

Rancho Coastal Humane Society(RCHS):

  • A non-profit humane society that provides quality shelter care, adoption services, education programs and an animal safehouse program for survivors of domestic violence.

  • At the Cardiff Dog Days of Summer, RCHS will host “Rescue Row” that exhibits animals for adoption.

Cardiff 101 experience:

  • Cardiff 101 Exhibits strong community relations and public advocacy efforts that revitalizes the beach town

  • Cardiff delivers fun curated community events that bring businesses, family and friends together to develop lasting partnerships and a sense of place.

  • It is recognized as a trusted non-profit organization that is producing positive change for the Cardiff Community.  

 

City of Encinitas Partnership equals Success:

  • The partnership and event success enables Cardiff 101 to grow and expand the events footprint.

  • It provides logistical support.

  • The City supplies marketing and promotional assistance including a half page featured event ad in the City’s Parks, Recreation and Culture brochure that is mailed to all 63,000 residents in Encinitas.  

“This event is a classic Cardiff celebration. We love our pets in Encinitas! The 2017 event held for the first time at the Encinitas Community Park created an improved atmosphere for all. We’re thrilled to have such strong community involvement from Cardiff 101, which organizes this for the community’s benefit every year.” - City of Encinitas Mayor Catherine Blakespear

 


Partnership Opportunities:

 

Ultimate Dog Lover (UDL) $6,000

  • Premier company logo placement as a UDL sponsor on the Cardiff 101 Main Street’s website and all event materials

  • Company logo displayed on event shuttle running from San Dieguito Academy to Encinitas Community Park (Magnets to be provided by company)

  • A blog post featured on Cardiff 101 Main Street’s website and e-newsletter blast.  (Content to be provided by Sponsor)

  • Banner placement at all key locations at event including Main Stage, Rescue Row, Main Entrance, Pet Expo and the Beer and Wine Garden (Banners to be provided by company)

  • Recognition on main stage and opportunity to announce the dog contest or opportunity drawing winners on mic on the main stage

  • Link prominently displayed on Cardiff 101 Main Street’s Website

  • One boosted Cardiff 101 Main Street’s facebook page post

  • Five “cardifflove” dedicated Instagram posts with link to Facebook

  • Two free 10X10 promotional booth spaces in premier location with the ability to handout promotional material and swag

  • Four free drink tickets for the Beer & Wine Oasis

 

Pawsitive Partner (PP) $4,000

  • Company Logo prominently displayed as a PP sponsor on website and event materials

  • Banner placement at three key locations at event. Choose from Main Stage, Rescue Row, Pet Expo, Main Entrance or the Beer and Wine Garden (Banner to be provided by company)

  • Recognition on main stage

  • Link prominently displayed on  Cardiff 101 Main Street’s website

  • Four “cardifflove” dedicated Instagram posts with link to Facebook

  • Two free promotional 10X10 booth space in premier location and ability to handout promotional material and swag

  • Two free drink tickets for the Beer & Wine Oasis

Best In Show $3,000

  • Company logo displayed as a sponsor on website and on event materials

  • Banner placement at two key locations at event. Choose from Main Entrance, Pet Expo or the Beer and Wine Garden (Banner to be provided by company)

  • Company link displayed on Cardiff 101 Main Street’s website

  • Three dedicated Instagram posts with link to Cardiff 101 Main Street’s Facebook page

  • One free 10X10 promotional booth space and ability to handout promotional material and swag

Puppy Love $2,000

  • Company Logo displayed as a sponsor on website

  • Banner placement at one key location at event. Choose from Pet Expo, Main Entrance and Beer and Wine Garden (Banner to be provided by company)

  • Two “cardifflove” dedicated Instagram posts with link to Facebook

  • One free promotional 10X10 booth space and ability to handout promotional material and swag

Furry Friend $1,000

  • Company logo displayed as a sponsor on website

  • One “cardifflove” dedicated Instagram post with a link to Facebook.

  • One free promotional 10X10 booth space and ability to handout promotional material and swag

Deadline to be included in promotional materials is May 30th!

Got questions? Contact Roberta Walker, roberta@cardiff101.com

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