Do you have crafted beer, spirits and/or wine? 

The taste of Cardiff is your opportunity to display your special brews, barreled wines and spirits to North County Communities.  Over a 1,000 participants will be tasting and sipping in Down Town Cardiff-by-the-Sea and experience a personalized tasting room encounter with each libation.  Participating Libation Vendors must provide over 1,200 sips of each libation promoted. Promotions start in March for the event and promote in a variety of media sources and social media outlets that guarantee all participating businesses extreme exposure.  Fill out the form below if your interested in having your libation be a "Sip" at the 2018 9th Annual Taste of Cardiff.

Cardiff 101 Main Street 9th Annual Taste of Cardiff will take place on Thursday, May 3rd, 2018. Last year, the 8th Annual Taste of Cardiff was exceedingly successful with over 1,000 people in attendance, 2 segments on KUSI and CBS featured morning news. The evening was enjoyed by Cardiff residents and provided invaluable exposure to our local restaurant community.

This event showcases and promotes your business prior, during and following the event. Cardiff 101 will be advertising your business and the event through a variety of social media platforms, public media channels and other sources. Day of event, ticket holders will stroll from sip stop to sip stop for a small taste that captures your unique beverage. During the evening, attendees will be voting for their favorite restaurant. Cardiff’s Golden Fork Award will be presented to the winner for display and announced to the community during and following the event.  

To participate in the Taste of Cardiff, you will be expected to provide about 1,200 sips between the hours of 5:00pm - 8:30pm to all ticket holders. A notification of the number of tickets sold will be provided a week prior to the event. We anticipate the event will sell out as it did last year. Following are recommendations to ensure this event is successful for your business:  

  • Only one sip per person per sip stop and once a sip is given to a ticket holder, one of your staff members or a volunteer (provided by us) will mark off their ticket.  

  • Plan to provide 2-3 beverage reps or servers, (1) 6-foot long table, and tablecloth. 

  • We recommend small sips (2 – 3 oz) to decrease your costs and to encourage attendees to try every sip stop.  

  • Encourage attendees to return by providing an offer (such as a coupon) that can be redeemed at a future date. 

EVENT PROMOTIONS will include Email blasts to thousands of people, social media, posters, banners and credentials with a map of participating restaurants in the hands of over 1,000 people.

ENTERTAINMENT for the event will be a variety of live music positioned throughout downtown Cardiff to enhance the evening’s atmosphere.  

SIP STOPS are with Non-restaurant businesses that will be hosting local breweries and wineries that serve a wine or beer taste. Only registered establishments will be issued a one-day ABC licenses and permitted to be a sip stop. All alcohol and those drinking alcohol are to remain in sip stop establishments.  No alcohol is to go into the courtyard area at anytime.

TICKETS will be sold for $30/person (non-alcoholic) or $40/person with sip stops included. A total of 1000 tickets will be available this year. Each participating restaurant will be issued two complimentary tickets to distribute as they please. Tickets will go on sale April 5th and will be available to purchase online at Any revenue generated from the Taste of Cardiff is used to enhance the well-being of our community and sustain Cardiff-by-the-Sea as a desirable place to live, work, shop, and play.

If you would like further information about the event and participation, please contact Thank you in advance for your participation in what has already become a “Taste Tradition” for Cardiff-by-the-Sea. Please confirm with us that you are able to participate by March 1st, 2018.  


Step 1: Please fill out the SIP APPLICATION by March 1st to participate.

Step 2: Get your Business Promoted!

Please submit a high resolution version of your logo, product photos, Instagram handle and website address to

Step 3: Review check list  

Step 4: Have fun!

Got questions? Contact Roberta Walker,