Cardiff 101 Main Street’s Vision
Our vision is to provide attractive entrances into Cardiff-by-the-Sea, to secure a safe and healthy environment, and to promote a walkable community that provides goods and services for local residents and visitors alike.
Main Street Four Point Approach
The Main Street Four Point Approach® is a philosophy, a program, and a proven comprehensive approach to commercial revitalization of neighborhood business districts. This approach has been implemented in more than 2,000 cities and towns across the nation with the help of statewide neighborhood business district revitalization programs and the National Main Street Center at the National Trust for Historic Preservation.
The success of the Main Street approach is based on its comprehensive nature. By carefully integrating four points into a practical neighborhood business district management strategy, stakeholders in a local Main Street program will produce fundamental changes in a community's economic base.
Organization involves building a Main Street framework that is well represented by business and property owners, citizens, public officials, chambers of commerce, and other local economic development organizations. Everyone collaborates to enhance the neighborhood business district. Developing a strong organization provides the stability to build and sustain a long-term effort. For information on Cardiff 101’s Organization Committee click here.
Promotion creates excitement in commercial districts. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors. For information on Cardiff 101’s Promotion Committee click here.
Design enhances the attractiveness of the business district, including the perception that it is a clean and safe place. Historic building rehabilitation, street and alley clean-up, colorful banners, landscaping, and lighting all improve the physical image of the neighborhood business district as a quality place to shop, work, walk, invest in, and live. Design improvements of the highest possible standards result in a reinvestment of public and private dollars to neighborhood business districts. For information on Cardiff 101’s Design Committee click here.
Economic Development involves analyzing current market forces to develop long-term solutions. Sharpening the competitiveness of Main Street's traditional merchants, recruiting new businesses, and creatively converting unused space for new uses are examples of economic restructuring activities. For information on Cardiff 101’s Economic Development Committee click here.
Cardiff-by-the-Sea Town Council advocates on the behalf of Cardiff residents and strives to keep them informed, interested, and engaged in community matters. Formed in 1977, the Cardiff-by-the-Sea Town Council (CTC) included many of the founding leaders of Encinitas and worked closely with the Cardiff Chamber of Commerce. During the Chamber’s transition to Cardiff 101 Main Street, the idea of CTC becoming the residential element of Cardiff 101 was first discussed. In July 2021, the board of directors of the CTC and Cardiff 101 met and agreed to transition CTC to be a committee of Cardiff 101. This organizational merging provides a stronger advocate for both the residents and businesses of Cardiff. For more information on the Cardiff-by-the-Sea Town Council, click here.
With this proven comprehensive and community-driven approach to effectively revitalize the commercial district, Cardiff 101 invites all merchants, property owners, and residents to become partners and take action on the wide variety of community issues. Members have the opportunity to participate in local advantageous events, serve on committees that make change and shape their community, while enjoying an array of additional benefits.