The Cardiff 101 Main Street's mission is to enhance the well­-being of our community and sustain Cardiff-­by-­the­ Sea as a desirable place to live, work, shop and play. Cardiff 101 works with local residents, businesses and government to promote Cardiff's economic vitality, historic preservation, beautification and safety.

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Cardiff-by-the-Sea is a classic southern California beach town that boasts a moderate climate, breathtaking views, two miles of Pacific coastline, a 900-acre ecological reserve, world-class surfing and caring residents who take pride in their community.

Locals and tourists alike enjoy this charming, beautiful, friendly beach town with quaint shops, delicious cuisine, an arts community, yoga studios, ocean sports, parks, a walkable downtown area complete with a linear organic community park and plenty of biking opportunities. Cardiff-by-the-Sea thrives year-round and it’s not unusual to find people sunbathing on the beach in January.





Get Ready, Set, Go!  On Sunday, November 5th, 2017, you will have your chance to help set a Guinness World Record. We’re excited to share that the Surfing Madonna Beach Run is expected to set a new Guinness World Record for the world’s largest beach ...

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Eat Your Heart Out! Have you ever wanted the convenience of a food truck, but the health and flavor of wholesome food that makes you feel good? Luckily, Eat Your Heart Out offers both! These handheld delights offer 100% locally sourced ingredients. They o...

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Annual Sponsors

Thank you to our annual sponsors for supporting us throughout the year. We couldn't do it without you!


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