Cardiff 101 Committees
Join a Cardiff 101 MEMBER VOLUNTEER Committee!
Organization Committee
The Organization Committee prepares annual fundraising initiatives, promotes membership involvement and establishes consensus and cooperation by building partnerships with Cardiff-by-the-Sea residents and commercial district stakeholders to provide effective, ongoing management and advocacy for the city.
Responsibilities
Public relations
Volunteer development
Membership
Fundraising: Assistance with planning and implementation
Typical activities/projects
Training and education on topics pertinent to the committee
Cardiff Main Street Quarterly Mixers
Fundraising plan (membership and annual fundraising event) and development of assets and materials
Committee
Chair: Debbi Levis
Members: Christy Mortlock, Joy Sheppard, Greg Lang, Leslie Hicks
Current Projects
Cardiff 101 Member Mixers
Promotions Committee
The Promotions committee develops advertising, retail promotions, special events, and marketing campaigns that create a positive image that will rekindle Cardiff’s community pride while improving consumer and investor confidence in the Cardiff commercial district. The communications express the commercial district's unique characteristics, business establishments, and activities to shoppers, investors, potential business and property owners, and visitors to stimulate activity.
Responsibilities of the PromotionS Committee
Image development
Retail promotions
Special events
Marketing strategy
Typical activities/projects
Planning of Cardiff 101 special events
Event promotion calendar
Business directory
Image-building campaign
Holiday lighting, decorations, and promotions
Strategic retail events
Retail partnerships for special events
Committee
Chair: Renee Zau
Members: Debbi Levis, Joy Sheppard, Jim O’Hara, Julia Rabbitt, Barbara Brown
Current Projects
Economic Development Committee
The Economic Development Committee’s goal is to build a commercial district that responds to the needs of today’s consumers by strengthening Cardiff’s existing community's economic assets and diversifying its economic base through retaining and expanding successful businesses. It’s objectives are to provide a balanced commercial mix, sharpening the competitiveness, expand merchandising skills of business owners, attracting new businesses that the market can support, and converting unused or underused commercial space into economically productive property.
Responsibilities of the Economic Development Committee
Data collection and market research
Assistance and incentives for business and property development
Business retention and recruitment
Identifying market position
Property development
Typical activities/projects
Committee work plan
Data collection (market studies, existing plans, demographic information)
Building and business survey (in conjunction with design committee)
Commercial district base map
Business owner and customer surveys
Financial incentives for business and property development
Monitoring of Main Street's economic progress (rehabs, private investment, new jobs, new businesses)
Committee
Chair: Tim Pirkey
Members: Jonathan Muenkel, Timothy Kenney
Current Projects
Local Business Survey
Master Business Tracker for Downtown Cardiff
How to get involved
Community support is critical in achieving the goals of enhancing Cardiff’s unique California beach town lifestyle and revitalizing the downtown area. Show your commitment to the future of Cardiff-by-the-Sea by joining the Economic Development Committee.
Design Committee
The Design committee’s goal is to enhance the visual and physical appearance of the Coast 101 Cardiff corridor, its commercial district and create a safe, inviting environment for shoppers, workers, and visitors. Are you a local developer, contractor or business owner in Cardiff-by-the-Sea? Are you working on a renovation, facade improvement or new building development in Cardiff-by-the-Sea? Our Design Committee is here to help and are available to review your project and give feedback and input to help your project fit within the community character.
The objectives of the Design committee will include activities such as rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, long-term planning, and instilling good maintenance practices in the commercial district.
Responsibilities of the Design Committee
Design education and technical assistance
Building and sign improvements
Design review; Public spaces; and Zoning and planning
Typical activities/projects
Training and education on topics pertinent to the committee
Committee work plan
Advocate for community of Cardiff relative to Capital Improvement Projects (City of Encinitas, Sandag, NCTD, Caltrans)
Building inventory (in conjunction with economic restructuring committee)
Interface with City of Encinitas on public infrastructure projects affecting Cardiff 101 Mainstreet District
On-site merchant/property owner visits to educate and encourage design improvements;
Workshops (storefront rehab/visual merchandising/rehab tax credits)
Improvement incentives (grants/loans/and professional design assistance)
Public improvements (Clean-up day, planting flowers-producing small, but meaningful visual changes)
Codes/ordinances review
Committee
Chair: Richard Risner, PLA, ASLA, Principal Landscape Architect
Members: Robert Clark, Scott Maas, Jason Santos, David Lakey
Current Projects
Harbaugh Parkway, formally known as Carpentier Parkway
Birmingham Streetscape Project
Wayfinding signage in Downtown Cardiff
Cardiff Branding Crosswalk Art
completed Projects
Cardiff Arts Coalition
The Cardiff Arts Coalition (CAC) brings together a group of like-minded people to promote arts and culture in Cardiff-by-the-Sea. We work to identify and support opportunities for public art in our community by collaborating with the City's Commission for the Arts, local museums and businesses and property owners. The CAC identifies artists who are of high caliber and fit with the character of our community.
Our goal is to make Cardiff-by-the-Sea a unique destination to visit through art and projects that make the downtown area a more walkable, social and vibrant district. Art will also be used to enhance historical features and provide education on their significance in the Cardiff community.
COMPLETED CULTURAL ARTS PROJECTS
Shanty Mural
SDGE Utility of Art Project
"Evening Gold" Mural
CURRENT PROJECTS
Curated Artist List
Opportunities for Art Presentation
Are you a local artist? Do you want to contribute to the art scene in Cardiff-by-the Sea? We’d love to get to know you!
Cardiff-by-the-Sea Town Council
The Cardiff-by-the-Sea Town Council advocates on the behalf of Cardiff residents and strives to keep them informed, interested, and engaged in community matters. Formed in 1977, the Cardiff-by-the-Sea Town Council (CTC) included many of the founding leaders of Encinitas and worked closely with the Cardiff Chamber of Commerce. During the Chamber’s transition to Cardiff 101 Main Street, the idea of CTC becoming the residential element of Cardiff 101 was first discussed. In July 2021, the board of directors of the CTC and Cardiff 101 met and agreed to transition CTC to be a committee of Cardiff 101. This organizational merging provides a stronger advocate for both the residents and businesses of Cardiff.
Responsibilities of the Cardiff-by-the-Sea Town Council
Sponsoring and conducting mayoral and city council candidate forums
Participating in community related Working Groups sponsored by the City of Encinitas
Participating in Citizen Participation Program (CPP) and Workshop meetings sponsored by government entities (City, County, SANDAG, etc.)
Engaging with and advocating on behalf of Cardiff residents
Current Projects
Working with City of Encinitas and Cardiff residents to determine the interest and viability of preserving Birmingham Drive sidewalk panels
Advocating for pedestrian safety improvements at the Manchester Avenue and San Elijo Avenue intersection and safer trail connectivity to the San Elijo Lagoon trail system
Past Projects
Represented Cardiff-by-the-Sea residents’ interest on various City of Encinitas working groups (such as Coastal Livability and Mobility WG)
Worked on getting the nearby I-5 viewpoint cleaned up
Donated 20 palm trees which were planted adjacent to the South Cardiff State Beach parking lot
Established the flower boat at the SW corner of Chesterfield Drive and Highway 101
Commissioned and installed the Cardiff-by-the-Sea sign at Birmingham Drive and MacKinnon Avenue
Worked with CalTrans to install Cardiff-by-the-Sea signs on I-5
Fought to keep our post office and 92007 zip code
Worked to bring MiraCosta College to Cardiff
Organized the “Own a Piece of the Walk” project to build the Birmingham Drive sidewalk.
Worked to preserve the San Elijo Lagoon from development
Committee
Chair: Rahul Deshpande
Vice Chair: Kathleen Rooney
Members: Brisjon Latif, Joy Shepherd
Contact us at CardiffTownCouncil@cardiff101.com