Board of Directors & Staff
Roberta tirelessly strives to better Cardiff 101 and the community as she advocates, manages, coordinates and directs all activities of the organization. For two years, Roberta worked for the County of San Diego’s Third District Supervisor as the environmental policy advisor, community representative for Encinitas and grants administrator. She was the communications coordinator for the Solana Center for Environmental Innovation. She had an extraordinary career in action sports as a professional snowboarder and later as an athlete’s manager, event coordinator and video producer. In these positions, she perfected her skills in business development and management, communications, graphic design, writing, photography & social media administration. Roberta uses her past experience and connections to expand Cardiff 101’s work in sustaining social wellness, economic development and environmental programs. As a passionate environmentalist, surfer, snowboarder, yogi, cyclist, gardener and a firm believer in healthy lifestyles, she and her husband enjoy the outdoors in her free time.
JOSH LICHTMAN, PRESIDENT
CARDIFF RESIDENT, Canvas Ventures
Josh is a Co-Managing Partner of Canvas Ventures, a real estate development company focusing on urban infill development and hospitality-related ventures. Prior to Canvas Ventures, Josh worked on real estate development, special projects and ABC licensing for Stone Brewing Co. He has extensive experience as an Owner’s Representative/LEED Accredited Professional developing LEED certified projects in Washington, DC and Southern California. With over 10 years of real estate development, entitlement/land use policy, project management, and green building experience, he holds a Master of Real Estate Development degree from the University of Southern California. Josh is a member of the USGBC, ULI and a board member and previous Treasurer of the Cardiff 101 Main Street Association. Josh has been serving on the Cardiff 101 Board since 2013 and in addition to his role as President is a active on the Organization Committee.
SUSAN HAYS, SECRETARY
Susan is a long-standing resident of Cardiff and an active volunteer within the community. She is an art consultant representing Matthew Antichevich, the creator of the “Cardiff Kook.” Susan is a Board Member of the Friends of Cardiff-by-the-Sea Library. She has served the Cardiff 101 Board from 2005-2008 and returned in 2012. Susan has served as Cardiff 101’s President and currently serves as the chair of the Promotions Committee and is active on the Design Committee.
TRISH HILDER, TREASURER
CARDIFF RESIDENT, HILDER LAW
Trish Hilder is a lawyer and launched her law firm in 2015 in Cardiff. Trish serves as legal counsel to artists, athletes, entrepreneurs and corporations in their business endeavors. She advises them on which corporate entity to choose based on business goals, drafts and negotiates contracts and licenses, and handles trademark and copyright filings and enforcement. Trish received a degree in Business Administration from Loyola Marymount University, and her law degree from Pepperdine University School of Law in Malibu. Her office is now next to Seaside Reef on the border of Cardiff and Solana Beach.
She helped the Pacific View School project in their nascent stages, putting together their Board of Directors and organized their nonprofit filings. She’s currently on the Board of the Cardiff-by-the-Sea Foundation, a 501(c)(3) dedicated to rejuvenating the Seaside Harbaugh Parkway (formerly Carpentier Parkway). She’s the volunteer attorney for the 101 Artist Colony, and now serves on the Cardiff Arts Coalition and an Executive Board Member and Treasurer of Cardiff 101.
CARDIFF California Coast Credit Union
A native of San Diego, Christy has over 15 years of experience in the Credit Union and Commercial Banking Industry. She enjoys spending quality time with her family. Christy has been serving on the Cardiff 101 Board since 2015 and is the chair of the Organization Committee.
CARDIFF RESIDENT, Former City of Encinitas Mayor
Teresa is a third-generation resident of the North Coast area. She has been an active member of the Cardiff community for over twenty years, serving on the Friends of the Cardiff Library Board and the Cardiff 101 Board. She served on the Encinitas City Council from 2006-2014 and as Mayor in 2013. Teresa was a 76th State Assembly District Woman of the Year Nominee and was recognized by the San Diego County Board of Supervisors for her dedication to the best ideals of public service. Barth is the founding president of the nonprofit Engage Encinitas. She is an advocate for the arts, urban agriculture and the environment. Teresa is active on the Promotions Committee.
CARDIFF Resident, Wealth Management Advisor and chair of the Economic Development committee
Bill Combs is a Cardiff Resident and Chair of the Economic Development Committee. He works with a team of advisors in advanced planning and case design for individuals, families and business owners. When not working, Bill and his wife Lindsey love to enjoy the community they are intimately involved with, walking, eating and shopping at the local hotspots. If you see them walking around lower Cardiff with their puppy, Olive, be sure to say hi!
If you’d like to learn more about Bill and his team, and to read important disclosures, please visit www.mikeolivia.com. #2018-64379 Exp. 08/20
Registered Representative & Investment Advisor Park Avenue Securities, Financial Representative of Guardian, CA License #0I49903
CARDIFF RESIDENT, RPM Mortgage
Brenda has been a Cardiff resident for more than 25 years. A real estate finance professional since 1990, she currently specializes in the residential market for RPM Mortgage. She enjoys traveling, tennis, playing on Cardiff’s beautiful beaches and spending time with her family. Brenda is passionate about making the Cardiff community amazing and has been serving on the Cardiff 101 Board since 2006, and served as President from 2010-2014. Brenda currently serves as the Chair of the Economic Development Committee and is the Cardiff 101 representative for the City of Encinitas’ Economic Development Committee.
Morgan has been a Cardiff resident for more than 35 years. He has served as Cardiff 101’s Vice President, Facade Grant Committee Chair, Organization Committee member, Design Committee member and co- liaison of the Cardiff Botanical Society/Carpentier Parkway. Morgan is the founding president of Leucadia 101 Main Street. He owns and operates The Corner Frame Shop & Leucadia Art Gallery. He has enjoyed assisting with the Arts Alive Program. Morgan has been serving on the Cardiff 101 Board since 2007 and is active on the Design Committee.
Connie has been a resident of Cardiff for 45 years, raising her children within the Cardiff school system. Connie was a professional licensed insurance agent in Encinitas for 30 years and now devotes her time to the family business, John Stevenson Plumbing, Heating and Air Conditioning. She has four years of experience as a nonprofit board member. She is inspired to bring her unique insight and expertise to help Cardiff continue as the best little town to live in. Connie enjoys traveling and spending time with their adult children and seven grandchildren. Connie has been a member of the Cardiff 101 Board since 2017.
Cardiff Business owner
Trevor and business partner Ryan Perry, opened up BUMP Coffee in the heart of Cardiff! Trevor grew up in San Fransisco Bay area and now lives in San Diego. He is a valued member of our community and when he's not busy running BUMP Coffee with his team you can find Trevor surfing, .
CARDIFF RESIDENT, Founder of Valletta Design Group
Founder of Valletta Design Group, Lauren has a Bachelors in Textile Science and Design from the University of Rhode Island and a graduate degree in Interior Design from Parsons School of Design in New York City. Lauren worked for four years at Wilson Associates, a worldwide hospitality firm in New York, on various projects such as the Fontainebleau in Miami Beach and the Ritz Carlton, Dubai. From 2009-2015, Lauren was an independent design consultant for various design firms throughout San Diego. After being Principle Designer at Cala Design Group, Lauren founded the Valletta Design Group, a residential and commercial design firm with projects, such as, The Crack Shack. Lauren has been a member of the Cardiff 101 Board since 2015 and is active on the Promotions Committee.
CARDIFF RESIDENT, Senior Managing Director, Newmark Grubb Knight Frank
Steve is a Senior Managing Director for Newmark Knight Frank, a commercial real estate advisory firm. He represents landlords and tenants in the leasing, sale and acquisition/disposition of office space throughout San Diego. Steve has over 13 years of industry experience and currently represents over 2.1 million square feet of office space. He and his family have resided in Cardiff for 9 years. When not working, Steve enjoys an active lifestyle, traveling and spending time with his wife and two daughters.